About Us


The Urban Shoe Myth is a womenís shoe and handbag boutique, located Uptown Saint John, New Brunswick. Opened in March 2011, we bring fun and fabulous footwear to Saint John that women have previously had to go elsewhere to find. The store provides a shopping experience likened to New York or Toronto, with decor and atmosphere unlike anything else in the province.   We carry many different brands of footwear and handbags from across the world, ranging from sizes 5 to 11. 


Shopping Party


One of the unique experiences that The Urban Shoe Myth offers is the opportunity for customerís to hold private shoe parties.  This works well for a girlís night out, bridal shower, birthday party or a small corporate function.  Another reason for shopping with us is our great customer rewards program.



Our Staff


Our sales staff are the best!  Not sure what will work with that outfit?  Bring it in and one of our girls will help you pick out something fabulous.  They really do have an eye for fashion! 


Now let's meet them...